Consumers have acclimated to using mobile devices for shopping, food delivery

The pandemic accelerated mobile trends by years, and these changes should stick even as the pandemic wanes. Many people were forced to use apps for food delivery, finance, fitness, and shopping, and they've become accustomed to these new behaviors. Even app categories that were hurt during the pandemic, such as travel or dating apps, have been resilient. People have acclimated to new forms of mobile shopping and activities, and they'll be more willing to try mobile interfaces for other activities going forward.

June 15, 2021 Consumers have acclimated to using mobile devices for shopping, food delivery The US buy now, pay later (BNPL) market, which Affirm overwhelmingly dominated as recently as 2018, has now given way to several other providers. Tablet usage was also rejuvenated by the pandemic, but the mobile future will still be predominantly about smartphones, particularly if expandable formats, such as foldable phones, gain wide-scale acceptance. Tablets will likely remain important primarily for relatively confined uses, such as video, shopping, enterprise, and schooling. "Will some people unplug from their phones as a way of liberating themselves from lockdown life?" said Yory Wurmser, eMarketer principal analyst at Insider Intelligence. "Probably, but all indications are that any backlash will not have a major impact on overall mobile time spent." Read the full article. Get campaign best practices from HubSpot, Google, Litmus, & more Effective inbound campaigns are crucial to hitting your marketing goals. And who better to learn from than leaders in their channels? We—along with HubSpot, Google, Canva, and more—are sharing top tips on goal setting, email marketing, advertising, content, and more. Get the free guide → The time to woo your email subscribers is now No other channel can match the power of email marketing when it comes to return on investment (ROI), according to research from Litmus. Read this article, contributed and sponsored by Litmus. ©2021 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Retail is published by eMarketer, Inc. Unsubscribe | Change email address | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Retail.